The ClickBank Glossary

If you are interested in running an online business, you need to get familiar with a few important internet marketing words and phrases. Most of these are specific to Internet marketing, while some of them have nearly equivalent phrases in the offline business world.


SEO or Search Engine Optimization is the list of strategies used to make a website appear in the first pages of the most prominent search engines.

List Building

List Building is a process by which you collect email addresses of prospective customers in exchange for an incentive that you provide on your website. The incentive can be a free E-book, software or anything that can be downloaded from a website.

Opt-in Forms

Opt-in forms are used extensively in list building. These forms consist of text boxes where visitors can enter their names and email addresses and submit their personal information. You can collect this data and build a list of subscribers to your website.


An autoresponder is a powerful utility that helps you to send a series of pre-written emails to subscribers in your opt-in list. It is one of the most powerful tools used by most of the gurus of Internet marketing.


E-Books are books stored in an electronic format. While these can be in any one of different formats, the most popular format is the PDF or Portable Document Format from Adobe.

Affiliate Marketing

Affiliate Marketing has to do with promoting products and services created by other companies and earning a commission from the sale. Affiliate marketing is one of the easiest methods of Internet marketers where even novices can earn good money.

Article Marketing

There are a number of Article Directories on the Internet where people can post their articles for free. All these directories provide an author resource box where the author can provide a link to their own website. This is a very effective form of promoting a website and is known as Article Marketing.

Niche Marketing

A niche is a small cross-section of a broader consumer market. While there is heavy competition in broad market, there is considerably less competition in a niche market. Catering specially to a particular niche or sub-niche is known as Niche Marketing.


All searches on the Internet are done by typing specific words or phrases into search engines. These words or phrases are known as keywords.

Keyword Research

One of the most important exercises to determine the profitability of a market is keyword research. It is done to determine how much demand, competition and profitability there is for a particular product or service.

Back Links

Back links are hyperlinks from other sites, pointing back to a particular site. The number of prominent back links to a website would highly influence its ranking in the search engines.

Link Building

Link building is the process of acquiring back links to one’s own site. This can be done by posting comments in a blog, forum or social bookmarking sites.

Social Bookmarking

Social Bookmarking has to do with sharing favorite websites and online resources with other like-minded people on the Internet. It can be a powerful way to generate traffic to one’s site.


PPC or Pay Per Click is a form of advertising where advertisers are charged based on the number of clicks made on their advertisement. It is a very popular form of online advertising used by many Internet marketers.


CPA or Cost Per Action is very similar to PPC, where the advertiser is charged when a visitor takes a particular action like opting for a free offer or filling up a survey form. Having a good understanding of the above Internet marketing words and phrases can help online marketers build a strong and profitable Internet business.

Source by Mason J Rudolph