TikTok is suddenly creating a lot of excitement in the marketing industry, but what is it and should you care about it? This video breaks down the facts, speculation, and everything in between to help you better understand this new platform. TikTok started in 2016
ADDITIONAL VIDEO NOTES:
Most people just make videos about the cringe on YT, and others make more like “my reaction to TikTok” videos – but I have been using it for a while and want to talk about the actual business side of it
TikTok is worth 75B now
Fastest growing app in 2019
Over 500M active users, and approximately 188M new in Q1 2019
Launched Sept 2016 (formerly Music.ly)
90% of users access the app on a daily basis, and on average, people spend 55+ minutes per day on the app (consuming content)
What is TikTok? – Instagram stories mashed with Vine
New concept of scrolling
Obviously free
Lip sync and other short videos
-15 seconds, or stitched for 60 seconds
-Needs to be simple and entertaining
-Extreme audience exposure
-Still very amateur content
What businesses might this be ideal for?
-Online shopping
-Online information sales
-Influencer marketers
It is not yet known what will work or how the platform will evolve – it is the wild west
Monetization
Links are rolling out in beta now, but there are other ways to monetize
Uploads
No way to add locations
Can add hashtags
Can edit, add music, and add effects
Limited to 150 characters
Advertising
Paid ads are something I will talk about in another video
*Statistics Source:
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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!
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